Aletheia Digital Media, a video production and digital marketing agency, needed a modern website to reflect their expertise and diverse services. As my first task as a new employee, I aimed to revamp their outdated online presence into a dynamic showcase that aligned with their brand and captivated clients.

I collaborated closely with the founders and operations director, diving into their vision and needs. My process included:

• Prototyping: Created wireframes and interactive prototypes to map a clear site structure—home, about, services, work, and products.
• Design: Developed visual assets like custom icons and motion graphics, inspired by their circular logo and multi-color scheme.
• Development: Worked with developers to implement scalable designs via Webflow, organizing the CMS for easy updates.
  Over my year-plus tenure, I also assisted on client projects, building strong ties that continue in my freelance role today.

I delivered a polished, brand-aligned website:

• Visual Identity: Designed a cohesive look with circle motifs, vibrant graphics, and a logo motion graphic reflecting their video expertise.
• Frontend: Built a responsive, user-friendly layout with custom CSS guidelines for consistency across typography, buttons, and links.
• CMS: Structured a simple backend for staff to manage content, showcasing past work and services.
  This debut project blended my UX design and frontend skills, setting the tone for our ongoing collaboration.

The redesign boosted Aletheia’s impact:

• Increased leads and engagement, with clients praising the site’s usability and vibrant appeal.
• Enhanced credibility through a stunning portfolio display, opening new opportunities.
• The owner and team were thrilled with the fresh look, cementing a partnership I maintain as a freelancer—designing for their clients and updating the site.
  This project marked my growth in user-centered design and teamwork, elevating Aletheia’s digital presence.