Grandville's BBQ
Public site for founder Steve Gerst's Grandville's Original Gourmet BBQ Catering: weddings, corporate events, and festivals across the Northwest, plus a sauce shop for retail. Visitors get catering positioning (arrive early, customizable menus, full cleanup), an FAQ that answers timing and booking cadence, heritage storytelling for the Grandville sauce line (Kentucky roots, thick-and-chunky differentiation), and strong social proof—including municipal and corporate references. Typography, imagery, and layout foreground warmth and pit-to-table craft while keeping planner paths and checkout separate but cohesive.
Challenge
Serve two funnels on one domain: high-touch catering inquiries that need logistics confidence (arrival, staffing, potluck flexibility, cleanup) and lower-friction DTC sauce purchases. Busy planners often research on phones, so trust signals—Google rating, years in market, event volume, and named testimonials—had to be visible without turning the page into a wall of text.
Approach
IA separates Catering, Menu, Shop, Reviews, About, and Contact so hospitality buyers and sauce shoppers land in the right narrative. A reusable Q&A module answers operational questions before email. Commerce sits alongside reviews and proof points. Long-form About copy carries Steve Gerst's voice and the founding story behind the sauce line to humanize the brand beyond catering logistics.
Solution
Conversion-oriented catering sections with repeated “book early” and service promises, paired with a merchandised sauce storefront and persistent CTAs. Shallow navigation so cart, menu inspiration, and contact never feel orphaned; testimonials and stats reinforce legitimacy at decision moments.
Results
Single hub for large-format catering leads and repeatable sauce orders; social proof is surfaced on high-intent pages; catering and retail read as one Grandville's brand rather than two disconnected sites.