
Premium auto repair shop website designed around mobile-first service discovery and booking conversion for a specialty Mercedes-Benz clinic in Santa Cruz.

Auto repair shops live and die by local search and phone calls. The site had to convert mobile visitors — people searching from a broken-down car or a parking lot — into booked appointments, fast. The client's existing presence didn't reflect the quality or specialization of the actual shop.

Mobile-first design with booking intent as the primary conversion goal throughout. Service discovery IA built around how people actually search for auto repair — by symptom and car make, not by internal service category names. Trust signals — certifications, specializations, years of experience — placed above the fold where first-time visitors could verify credibility before committing to contact.

Fast, responsive Webflow site with service pages structured for local SEO, prominent contact and booking affordances on every page, and a visual style appropriate for a premium specialty shop rather than a generic auto repair chain.

New client acquisition channel for a shop that had previously relied on word-of-mouth referrals. Clean, professional presence that matches the quality of the actual work and positions the clinic correctly against general repair shops.