February 2022

Schmitt Automotive

A German car specialist, faced challenges with a weak brand identity and online visibility. I led the creation of their brand identity, featuring a modern logo and branding guidelines, leading to a sleek website with captivating motion graphics, showcasing their new look and enabling easy appointment bookings.

https://www.schmittautomotive.com/

Challenge

Schmitt Automotive, a specialist in German car repair, sought to enhance its brand identity and establish a strong online presence. The shop lacked a cohesive brand identity and struggled to connect with potential customers, hindering business growth and appointment bookings.

Approach

To address these challenges, I conducted in-depth research, engaging the business owner and gathering insights from potential customers through surveys and focus groups. Understanding the need for a robust brand identity and user-friendly website, I set out to create a compelling solution.

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Solution

Based on the research insights, I crafted a fresh brand identity, featuring a modern logo and cohesive branding elements, highlighting the shop's expertise in German car repair. Guided by this new identity, I created a sleek and minimalist website with captivating motion graphics, engaging visitors and leaving a lasting impression. A seamless contact form was integrated to streamline appointment bookings, enhancing user convenience.

Results

The impact of the revamped website was significant. With improved usability and an appealing brand image, customer engagement soared. The number of users utilizing the contact form for appointments increased, signifying a successful enhancement in customer outreach. Additionally, the website's traffic witnessed a notable surge, a testament to the strengthened online presence and captivating visual elements that attracted more visitors.

By revitalizing Schmitt Automotive's brand identity and online platform, we successfully established a professional image for the shop, driving business growth and fostering a more engaging customer experience. The project's achievements exemplify the power of user-centered design and compelling branding in elevating a business's success.

Website link: https://www.schmittautomotive.com/