Schmitt Automotive struggled with weak brand recognition and limited online engagement. Their inconsistent visuals and outdated website failed to reflect their expertise, making it hard to attract new customers. The booking process was clunky, discouraging interaction and stunting growth.

As the lead designer and developer, I collaborated closely with the owner and potential clients through surveys and focus groups to uncover key needs: professionalism, trust, and convenience. My strategy focused on:

• Crafting a modern brand identity that screamed precision and expertise.
• Designing and building a visually engaging, minimalist website with seamless appointment booking.
• Integrating motion graphics to elevate engagement without sacrificing usability.
  I handled both frontend and backend development, ensuring a polished, responsive experience across devices.

I took full ownership of the project, delivering:

• Brand Identity: Designed a sleek logo, consistent color palette, and typography guidelines that embodied Schmitt’s high-quality service—developed in tandem with stakeholder feedback.
• Website: Built a mobile-first, responsive site using modern tools (e.g., Webflow for frontend), featuring subtle motion graphics, an intuitive layout, and a streamlined booking system coded from scratch. I prioritized user experience, ensuring every element guided visitors effortlessly to action.
  My collaboration with stakeholders kept the design aligned with their vision while advocating for usability and performance.

The revamped brand and site delivered measurable success:

• 40% increase in web traffic, with higher engagement via the new contact form.
• 25% rise in appointment requests within three months, thanks to the simplified booking process.
• Established Schmitt Automotive as a trusted leader in German car repair, strengthening their market presence.
  My holistic approach—merging design, development, and stakeholder input—turned their online presence into a powerful growth tool.