Chiropractic Healthcare
I was tasked with creating a website for a chiropractic clinic that had previously only had a presence on Google Business. Through research and iteration on the design, I was able to create a website that matched the clinic's brand identity and provided users with clear, concise information about the services offered at the clinic.
Figma
Webflow
Adobe
Challenge
Dr. Petrilli owned a chiropractic clinic that had been in operation for several years. While the business had a strong presence on Google Business, it did not have a website. As a result, Dr. Petrilli was missing out on the opportunity to reach a wider audience and provide potential patients with more information about his services. The objective of this project was to create a website for Chiropractic Healthcare that would allow new patients to contact the business for chiropractic care.
Approach
First, I conducted a competitor analysis of the most successful chiropractors, both locally and nationally. This allowed me to understand the aesthetic standards for chiropractic websites and identify areas where the clinic could stand out from its competitors. I also researched industry trends and interviewed the receptionist to get a better understanding of the information that users needed to get started with chiropractic care.
Solution
I aimed to make the website feel simple and professional for those seeking medical help for health issues. To achieve this, I kept the design clean and minimalistic, and used easy-to-read fonts and plenty of white space. With limited branding to work with, my goal for the website's design was to establish a strong brand identity for the chiropractic clinic using their famous red sign for inspiration including the font and color to create a logo and an interactive loading animation.
Results
The website for the chiropractic clinic has had a significant impact on the business since its launch. It has received over 16 website views per week, with an average of 2 conversions each month. These conversions represent users who have contacted the business through the contact form, booked an appointment, and paid for their services. The website has received positive feedback from both my client and his staff, who have noticed an increase in calls and inquiries through the website and their Google Business profile.