Flourish
I designed and developed a responsive website for Flourish, a women's growth cohort built on the Townsend Leadership Program (TLP) framework. Starting with a personal coaching site for Natalie Dillow, I evolved it into a comprehensive platform for a team of three coaches, showcasing their expertise, the 10-month program, and a streamlined sign-up process.
Figma
Webflow
JavaScript
Challenge
Natalie Dillow needed an initial website to launch her coaching practice, focusing on life transitions, relationships, and career growth with a sensitive, professional tone. As her vision expanded into Flourish, the site had to represent a multi-coach team, explain the cohort's structure and benefits, encourage sign-ups, and balance warmth with credibility to create a safe, supportive feel.
Approach
I collaborated closely with Natalie to evolve the project in two phases. First, I designed and built a simple, responsive Webflow site with empathetic language, anonymized testimonials, and uplifting visuals of women in community. As Flourish emerged, I scaled the site with a "Meet the Coaches" section, detailed program information, and streamlined onboarding.
Solution
I delivered a scalable, user-centric website for Flourish blending professionalism and warmth, with intuitive navigation for exploring the cohort, coaches, and sign-up process. Personalized touches like coach bios and testimonials built trust, while visuals of women connecting reflected Flourish's ethos.
Results
The launch of the Flourish website marked a significant milestone with increased cohort enrollment through clear program details and an easy application process. The cohesive, warm design established Flourish as a credible, supportive community, and both the team and users praised the site's clarity and welcoming feel.