Kosei Performance Partners

Kosei Performance Partners needed a distinctive brand and website to reflect their Japanese-inspired mission of mentoring athletes. The challenge was to create a mobile-friendly platform featuring detailed athlete profiles—stats, bios, and videos—while showcasing partnerships to attract players in a competitive market. The client, a former Olympic athlete, sought a bold identity to stand out globally.

I took full ownership, meeting with the Olympic athlete client to shape their vision. Using Figma and Adobe Illustrator, I designed mockups, iterating based on feedback praising the Kanji-inspired logo and font. My strategy focused on a culturally resonant brand, intuitive UX, and a scalable Webflow site with a CMS backend, ensuring the platform supported athlete profiles and stakeholder engagement.

I delivered a responsive website with a hero section featuring the Kanji-inspired logo and subtle graphics, reinforcing Kosei’s identity. Athlete profile pages included bios, stats, and video highlights, powered by a Webflow CMS for easy management. Partner logos and a benefits table enhanced credibility. My end-to-end work—branding, UX design, and development—created an engaging platform optimized for mobile and international reach.

The website drove Kosei’s mission, increasing athlete inquiries and partnership opportunities. The bold logo and intuitive profiles boosted engagement, with video content captivating users. The CMS streamlined content updates, empowering the client. Positive feedback from the Olympic athlete and stakeholders highlighted the platform’s impact, establishing Kosei as a trusted brand and showcasing my ability to transform ideas into impactful digital solutions.