Modern Day Sniper

MDS needed a polished ecommerce platform and, years later, an upgraded membership experience to support their growing online courses. Initially, I helped a freelance developer craft their site; as their brand evolved, they rehired me to refine the member dashboard and plan AI tools—requiring seamless design, intuitive navigation, and personalized engagement for subscribed users.

I leaned on collaboration and client relationships, working closely with developers, the owner, and stakeholders. Initially partnered with a developer to create a modern frontend for their ecommerce platform, delivering prototypes and user flows for checkout. Later designed an intuitive member dashboard, consulting on layout and usability as their courses expanded.

I delivered phased improvements including a clean, responsive design with a streamlined checkout process, setting a strong foundation. The member dashboard featured a user-friendly interface for course access, enhanced by ongoing features like a Map Search page for shooting ranges. AI Integration included consulting on an AI chatbot for navigation and learning snippets, plus analytics to personalize member experiences.

The collaboration yielded steady growth with stronger engagement, increased sign-ups and retention, driven by an intuitive ecommerce flow and course platform. Positive feedback from members and stakeholders on usability and AI potential fueled confidence in its future.