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Modern Day Sniper

Collaborated on a modern ecommerce frontend and later designed a membership dashboard for Modern Day Sniper (MDS), enhancing their platform with user-focused design and AI-driven features to boost engagement and learning.

Next.js
JavaScript
HTML & CSS
React
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Challenge

MDS needed a polished ecommerce platform and, years later, an upgraded membership experience to support their growing online courses. Initially, I helped a freelance developer craft their site; as their brand evolved, they rehired me to refine the member dashboard and plan AI tools—requiring seamless design, intuitive navigation, and personalized engagement for subscribed users.

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Approach

I leaned on collaboration and client relationships, working closely with developers, the owner, and stakeholders. Initially partnered with a developer to create a modern frontend for their ecommerce platform, delivering prototypes and user flows for checkout. Later designed an intuitive member dashboard, consulting on layout and usability as their courses expanded.

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Solution

I delivered phased improvements including a clean, responsive design with a streamlined checkout process, setting a strong foundation. The member dashboard featured a user-friendly interface for course access, enhanced by ongoing features like a Map Search page for shooting ranges. AI Integration included consulting on an AI chatbot for navigation and learning snippets, plus analytics to personalize member experiences.

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Results

The collaboration yielded steady growth with stronger engagement, increased sign-ups and retention, driven by an intuitive ecommerce flow and course platform. Positive feedback from members and stakeholders on usability and AI potential fueled confidence in its future.