NW Prime Real Estate

The previous website didn’t convey the premium nature of NW Prime’s offerings or highlight the brokers' expertise. The firm needed a sleek, professional design that would elevate their brand presence and reinforce the "prime" locations they specialize in—particularly waterfront and skyline properties around Seattle. Additionally, they required a scalable, CMS-driven solution to manage listings, brokers, and contact inquiries without needing technical overhead.

I began with discovery sessions to understand the firm's values, marketing goals, and user journeys. I researched regional competitors and identified key UX improvements—focusing on mobile-first design, prominent property discovery features, and highlighting broker bios to build trust. Based on that, I sketched a structure that led with impact: a bold hero, followed by featured listings, broker profiles, and contact touchpoints. Then I developed a custom visual style rooted in clean layout, premium typography, and elegant animations.

The finished website opens with a stunning hero section featuring a modern home photo overlaid with a bold headline and custom SVG graphic of the Seattle skyline and its water reflection—designed to symbolize NW Prime’s access to waterfront and scenic properties. This eye-catching element anchors the brand in a specific sense of place and luxury. Below the hero, a Featured Listings section integrates a CMS-powered property grid alongside an embedded interactive map, allowing users to explore homes geographically. The Brokers section showcases team members in a responsive grid of profile cards. On click, each expands into a full-screen animated bio modal with smooth open/close transitions—designed for both elegance and clarity. The site concludes with a clean Contact section that features a prominent lead form, ensuring users can easily reach out to inquire about listings or schedule a consultation. Every section was optimized for engagement, speed, and SEO.

The new NW Prime site has elevated the firm’s digital brand, providing a sleek and strategic platform to attract and engage potential clients. The custom skyline hero quickly became a defining visual asset for the brand. Brokers now have personalized bios that reinforce credibility, and the embedded listing map makes browsing intuitive for users. Since launch, the team has received positive feedback from clients and prospects alike, and the company now has a powerful CMS-based system to manage content independently.