Off The Leash Lifestyle

Paintball is a passionate but scattered community. The business needed one platform to serve merchandise, membership access, coaching bookings, and training content — without feeling like four separate products duct-taped together. The audience is non-technical and motivated by community identity, not features.

Mapped the user journey from first visit through purchase and membership activation. Designed navigation and information architecture around the most common entry points — gear discovery, community identity, training access — rather than the site owner's internal org chart. Visual identity was built to match the energy and aesthetic of the sport itself.

E-commerce and membership hub with integrated product catalog, gated coaching and training content, and a visual language that reflected the brand's personality. Streamlined checkout and membership activation to reduce drop-off for a non-technical audience.

"Jordan captured our brand's energy perfectly with a visually dynamic, user-friendly website. The sleek design and e-commerce integration align with our social media approach, making customer engagement seamless. He gave us the platform we needed to grow Off The Leash Lifestyle." — Paddy Gleason, Professional Paintball Player & Founder of Off The Leash