Off The Leash Lifestyle
I transformed Off The Leash Lifestyle—founded by pro paintball players—into a vibrant e-commerce and membership hub. I revamped their outdated website into a modern, action-driven platform for merchandise, training, and coaching sales, then expanded it with Basecamp, an exclusive subscription program offering tailored fitness and wellness resources.
Challenge
Off The Leash Lifestyle's static website didn't reflect their energetic brand or support their growing ambitions. They needed a high-converting e-commerce platform with seamless social media integration to sell merchandise, classes, and coaching, plus a scalable foundation for Basecamp—a gated membership delivering training videos, nutrition guides, and workout plans. The dual goal was to boost sales and create an engaging, user-friendly subscription experience.
Approach
I tackled the project in two phases, collaborating with stakeholders to align with their vision. After researching top e-commerce trends, I designed prototypes in Figma and developed a mobile-first platform using Webflow. Key features included a dynamic homepage with motion graphics, "featured drop" product sections tied to social media, and engaging visuals to drive conversions.
Solution
I designed and developed a dual-purpose platform with an animated homepage with a logo embodying the "no leash" ethos, "featured drop" section synced with social campaigns to spike sales, and responsive design with videos and social sharing, optimized for mobile traffic.
Results
Sales surged with "featured drops" tied to social media launches. Animations and videos boosted engagement and time on site. Mobile optimization increased traffic from social platforms. Rapid membership growth built a loyal fitness community. Regular updates and intuitive dashboards improved retention.
Off The Leash Lifestyle
I transformed Off The Leash Lifestyle—founded by pro paintball players—into a vibrant e-commerce and membership hub. I revamped their outdated website into a modern, action-driven platform for merchandise, training, and coaching sales, then expanded it with Basecamp, an exclusive subscription program offering tailored fitness and wellness resources.
Challenge
Off The Leash Lifestyle's static website didn't reflect their energetic brand or support their growing ambitions. They needed a high-converting e-commerce platform with seamless social media integration to sell merchandise, classes, and coaching, plus a scalable foundation for Basecamp—a gated membership delivering training videos, nutrition guides, and workout plans. The dual goal was to boost sales and create an engaging, user-friendly subscription experience.
Approach
I tackled the project in two phases, collaborating with stakeholders to align with their vision. After researching top e-commerce trends, I designed prototypes in Figma and developed a mobile-first platform using Webflow. Key features included a dynamic homepage with motion graphics, "featured drop" product sections tied to social media, and engaging visuals to drive conversions.
Solution
I designed and developed a dual-purpose platform with an animated homepage with a logo embodying the "no leash" ethos, "featured drop" section synced with social campaigns to spike sales, and responsive design with videos and social sharing, optimized for mobile traffic.
Results
Sales surged with "featured drops" tied to social media launches. Animations and videos boosted engagement and time on site. Mobile optimization increased traffic from social platforms. Rapid membership growth built a loyal fitness community. Regular updates and intuitive dashboards improved retention.