River City Travel Ball

River City Travel Ball’s owner needed a modern logo and website to replace an outdated design, streamlining 100+ baseball tournaments for a tech-light client. The challenge was to create an easy-to-manage platform for team sign-ups, field locations, and hotel bookings, while delivering adaptable logos and graphics to enhance event branding and participant engagement.

I led the project, collaborating closely with the owner to understand their needs. Using Figma, I designed a sporty logo and tournament variations, iterating based on feedback. My strategy focused on a Webflow site with a CMS backend, enabling the owner to manage tournaments effortlessly. Ongoing graphic design ensured cohesive visuals, aligning with the brand’s energetic identity across the platform.

I delivered a responsive website with a CMS for managing team sign-ups, field details, and hotel info. The sleek logo and 30+ tournament logos, designed for t-shirts and events, enriched the brand. Custom graphics integrated into the CMS ensured easy updates. My end-to-end work—logo design, UX, and development—created an engaging, scalable platform that simplified tournament operations and boosted user interaction.

The website streamlined over 100 tournaments, increasing sign-ups and retaining repeat customers. The CMS empowered the owner to manage content, saving time. Over 20 tournament logos enhanced event appeal, with cohesive site graphics driving engagement. Positive client feedback over three years underscores the platform’s success, showcasing my ability to blend graphic design and web development into a lasting, impactful solution.