Schmitt Automotive
Designed and developed a modern, cohesive brand identity and website for Schmitt Automotive—a specialized German car repair shop—boosting engagement and establishing trust through user-focused design and streamlined functionality.
Figma
Webflow
Adobe
JavaScript
Challenge
Schmitt Automotive struggled with weak brand recognition and limited online engagement. Their inconsistent visuals and outdated website failed to reflect their expertise, making it hard to attract new customers. The booking process was clunky, discouraging interaction and stunting growth.
Approach
As the lead designer and developer, I collaborated closely with the owner and potential clients through surveys and focus groups to uncover key needs: professionalism, trust, and convenience. My strategy focused on crafting a modern brand identity that screamed precision and expertise.
Solution
I took full ownership of the project, delivering a sleek logo, consistent color palette, and typography guidelines that embodied Schmitt's high-quality service. Built a mobile-first, responsive site using modern tools, featuring subtle motion graphics, an intuitive layout, and a streamlined booking system coded from scratch.
Results
The revamped brand and site delivered measurable success with a 40% increase in web traffic, with higher engagement via the new contact form. 25% rise in appointment requests within three months, thanks to the simplified booking process. Established Schmitt Automotive as a trusted leader in German car repair, strengthening their market presence.